The W Chicago City Center Hotel features 377 guestrooms decorated in metallic gray and plum. Shadow boxes on the walls are filled with vintage artifacts such as flasks and lipstick holders. The beds have pillow-top mattresses, 250-thread-count sheets, down comforters and pillows, and iridescent-purple duvets. Bathrooms feature lighted makeup mirrors, pedestal sinks, robes, and designer aromatherapy bath products. The more modern amenities include CD players and high- speed Internet access. Guests can enjoy room service and in-room massages, on request 24 hours a day. In keeping with the hotel chain's policy of "Whatever, Whenever", the concierge is at the guests' service around the clock, as well.